About HxAi — Human × AI

Where human expertise meets AI intelligence to improve how businesses grow, rank and get discovered across the web.

Who We Are

HxAi is built by Marketing.clinic, a UK-based digital growth company specialising in website optimisation, AI-driven analysis and performance marketing for clinics, professional services and local businesses.

After analysing hundreds of websites, one challenge appeared again and again: website audits were easy, but **fixing the issues** was slow, fragmented and unclear. Businesses received long PDF reports with no practical next step.

We solved that by creating **HxAi — Human × AI**:
AI identifies what needs fixing. Humans carry out the work. AI verifies it is completed properly.

A complete improvement cycle, all in one place.

The Human × AI Model

AI Diagnoses

Our scanning engine analyses 120+ data points across SEO, content, UX, speed, schema, AI-readiness, local search and more.

Humans Fix

Our expert team — developers, designers, SEO specialists and strategists — complete the work directly through our portal.

AI Verifies

Once the fix is implemented, HxAi re-scans and verifies it, confirming accuracy, improvements and measurable impact.

Our Mission

To make every business findable, understandable and competitive in a world where visibility depends on both search engines and AI systems.

Search is changing. AI assistants like ChatGPT, Perplexity and Gemini are becoming the front door to the internet.
Websites must be technically strong, context-rich and AI-readable.
HxAi ensures businesses stay ahead — not by guesswork, but through verified improvements.

Our Story

Marketing.clinic began as a specialist agency supporting clinics, medical centres and local service businesses across the UK with websites, SEO and digital strategy.

Over time, we identified a global shift:
Google and AI systems now rely heavily on structured data, entities and technical compliance.

Most websites fail these checks — not because the business lacks quality, but because the site lacks structure.

We built HxAi to automate the discovery of those issues and streamline the fixing process through Human × AI collaboration.

Our Values

Transparency

Clear reports. Clear fixes. No smoke and mirrors.

Continuous Improvement

Every scan, fix and verification feeds back into a stronger site.

Accuracy

Human expertise combined with AI validation ensures work is correct the first time.