HxAi — Human × AI
AI finds the signals. Humans provide the judgement.
HxAi prepares the evidence, prioritises potential issues and verifies completed work. A Marketing.clinic specialist reviews the analysis before recommendations are sent — so you never receive unchecked, auto-generated advice.
How HxAi works
Six connected stages. AI does the scale and consistency; people do the judgement and the work.
- 1
Scan
HxAi reviews your website: response, security headers, page structure, metadata, content signals and mobile readiness.
- 2
Prioritise
Findings are ranked by likely commercial impact — what affects enquiries and revenue first, not what is easiest.
- 3
Human review
A Marketing.clinic specialist reviews the analysis before anything is recommended. No auto-generated advice is sent unchecked.
- 4
Fix
Our team implements the agreed fixes in priority order: structure, speed, content, tracking and conversion paths.
- 5
Verify
HxAi re-checks after every fix and confirms it behaves correctly. You receive verification, not just an invoice line.
- 6
Monitor
Ongoing checks catch regressions after launch — before they quietly cost you enquiries.
What the initial snapshot reviews
The free scan runs a real first-pass technical and content review of your website. It is honest about its scope: a snapshot, reviewed by a specialist — not a fabricated 200-point audit.
- Website availability and response
- HTTPS and security headers
- Page titles and meta descriptions
- Heading structure and content signals
- Mobile viewport configuration
- Structured data presence
- Image alt text coverage
- Conversion path and contact visibility
What your report looks like
- 1
Summary
What was reviewed, when, and the overall state in plain English.
- 2
Prioritised findings
Each issue with its likely commercial impact and recommended action.
- 3
Quick wins
Fixes that can be implemented quickly relative to their impact.
- 4
Verification plan
How each fix will be re-checked and confirmed after implementation.
Not another automated audit
A typical automated audit
- Generates hundreds of undifferentiated warnings
- No sense of commercial priority
- Recommendations sent without review
- No follow-up after changes are made
An HxAi human-reviewed analysis
- Findings filtered and ranked by likely impact
- Reviewed by a specialist before anything is sent
- Recommendations tied to your business goals
- Every completed fix is re-checked and verified
Before-and-after verification, then continuous monitoring
Evidence, not assurances
Every engagement produces before-and-after checks you can hold us to. The state before the fix, the fix, and the state after — recorded.
Prioritised by impact
Fixes are ordered by what moves enquiries and revenue, not what pads out a report. Quick wins are flagged as quick wins.
Privacy and accountability
Scan data is used only to run your review and respond to you. A named specialist stays accountable for the recommendations.
HxAi questions, answered
Is the free scan really free?
Yes. The initial snapshot runs automatically and a specialist reviews it before we contact you. There is no obligation to buy anything.
What does the initial scan actually check?
The automated snapshot reviews availability, security headers, titles and descriptions, heading structure, mobile configuration, structured data, image alt text and conversion paths. It is a first-pass review, not a full audit.
Will AI decide what happens to my website?
No. HxAi prepares evidence and priorities. A Marketing.clinic specialist reviews the analysis and makes the recommendations. Humans stay accountable for every decision.
What happens to my data?
Your website address and contact details are used only to run the scan and respond to your enquiry. We do not sell data or add you to marketing lists without consent.
