AI Chatbots
Customer-facing assistants constrained to approved knowledge, with human escalation built in from day one.
Artificial Intelligence
Practical AI assistants, agents and tools connected to your real business processes.
AI applied where it saves time or wins work — nowhere else.
Sound familiar?
You know AI could help but not where to start
Enquiries arrive out of hours and go unanswered
Staff spend hours on questions an assistant could resolve
Your business is invisible when AI tools answer questions in your market
What this is designed to change
- AI applied where it saves time or wins work — nowhere else
- Out-of-hours enquiries answered instead of lost
- Staff hours recovered from repetitive, language-based tasks
- Your business cited when AI tools answer questions in your market
AI services
AI Website Assistants
On-site assistants that answer product and service questions, qualify enquiries and book appointments.
AI Agents
Task-completing agents for internal workflows — research, drafting, triage — always with human approval where it matters.
Custom AI Tools
Purpose-built tools connected to your business data: document processing, summarisation, classification and more.
AI Readiness Audits
A structured review of your data, processes and tools producing a prioritised, costed list of where AI genuinely pays.
AI Search Visibility
Optimising your presence in AI-generated answers, where a growing share of buyer research now happens.
HxAi Scan and Verification
Our own human-plus-AI methodology: AI-assisted scanning and evidence gathering, reviewed by a specialist before recommendations reach you.
How the work is delivered
- 01
Start with the process, not the model
We identify repetitive, language-based, high-volume steps. If AI is not a fit, we say so.
- 02
Constrain and connect
Assistants are scoped to approved knowledge and connected to your real business data with clear permissions.
- 03
Add guardrails and approval
Human review gates on anything customer-facing or consequential, with escalation paths tested before launch.
- 04
Measure and refine
Resolution rates, escalations and time saved reviewed on a schedule — AI features earn their keep or get removed.
Where AI belongs — and where it does not
AI earns its place on repetitive, language-heavy, high-volume work with tolerant error costs. It does not belong anywhere a wrong answer is expensive and unreviewed.
- Good fit: FAQ handling, enquiry triage, drafting, summarising, data extraction
- Good fit: out-of-hours first response with human handover
- Poor fit: unreviewed legal, medical, financial or pricing decisions
- Poor fit: replacing the human judgement your customers are paying for
Not sure where your AI opportunity problems start? Run a free website snapshot first.
Platforms we work with here
- HubSpot
- Slack
- Make
- Next.js
- WordPress
Common questions
How do you decide where AI should be used?
We start with your processes, not the technology. If a step is repetitive, language-based and high-volume, AI is usually a fit. If not, we will tell you.
Are AI assistants safe to put in front of customers?
When properly scoped, yes. We constrain assistants to approved knowledge, add escalation to humans, and test extensively before launch.
What is an AI readiness audit?
A structured review of your data, processes and tools that produces a prioritised, costed list of where AI would genuinely pay for itself in your business.
