Privacy Policy

Who we are

Marketing.clinic is the trading name of Mahdi Group Ltd, registered in England and Wales (company number 12008243), 4 Capricorn Centre, Cranes Farm Road, Basildon, Essex, SS14 3JJ, United Kingdom. We are the data controller for personal data collected through this website and our business outreach.

You can contact us at info@marketing.clinic or by phone on 020 8064 1002.

What we collect

Website scan requests: website address, email address, phone number, scan page, basic technical scan results and attribution details such as UTM parameters or click IDs where present.

Contact and project forms: name, company, email, phone, website, service interest, message, desired outcome, timeframe and budget where you choose to provide them.

Clinic directory submissions: clinic identity, services, location, public contact details, website and social links, submitter identity and authority, plus optional private information about website, booking, CRM, analytics and growth priorities.

Clinic directory profiles: public business information from official clinic websites, authorised submissions and regulatory sources such as the Care Quality Commission, together with source and verification dates.

Near Me search: your browser may use your location to sort clinic results after you give permission. Marketing.clinic does not store those coordinates.

Analytics, advertising and session measurement: page path, event names, campaign source, consent state and ConvertAI recordings of interactions such as clicks, pointer movement, scrolling, navigation and visible page content. Form inputs are masked in recordings.

How we use your data

To run the website scan you requested, prepare a human-reviewed response and send acknowledgement or follow-up emails.

To respond to contact, support and project enquiries.

To verify, publish, correct and maintain clinic directory profiles and respond to listing claims or removal requests.

To run documented, automated checks against public clinic websites and display a dated Website Essentials assessment that is separate from clinical quality.

To measure which pages, campaigns and calls to action generate enquiries, only where consent allows non-essential analytics or advertising measurement.

To review pseudonymous ConvertAI session recordings so we can identify navigation, layout and usability problems across the website.

Lawful bases

We rely on consent when you submit a form or accept non-essential analytics and advertising measurement.

We rely on legitimate interests to respond to business enquiries, protect the site from misuse, understand aggregate performance and keep basic records of communications.

We rely on legitimate interests to make the ConvertAI enquiry assistant available and understand how visitors use the website, while masking form entries in session recordings.

We rely on legitimate interests to compile a useful directory from proportionate public business and regulatory information, maintain accuracy and provide a clear correction or objection process.

Processors and platforms

We use trusted providers for hosting, email delivery, analytics, enquiry handling, session recording and advertising measurement, including Vercel, SMTP/email providers, Google Tag Manager services and ConvertAI where configured.

These providers process data under their own security and processing terms. We do not sell personal data or share it with third parties for their independent marketing.

Retention

Enquiry and scan data is kept for as long as needed to respond, manage the relationship and maintain reasonable business records, then deleted or anonymised.

Attribution and analytics data is reviewed in aggregate and retained according to the settings of the relevant analytics or advertising platform.

Relevant business outreach

We may contact incorporated UK clinics about relevant website or enquiry improvements. We find business contact details on clinic websites and public business sources, and check the operating company using Companies House. We record the clinic, company number, website, business contact name and role where published, work email, source URLs, relevant website observations and our communication history. We do not use patient records or collect patient information for prospecting.

Where personal data is involved, we assess legitimate interests before using it for relevant, proportionate business outreach. This includes considering whether a contact would reasonably expect the use and the effect on them. We do not treat publication of an email address as consent. Our unsolicited clinic email pilot is restricted to confirmed corporate subscribers; uncertain cases are excluded.

You can object at any time by replying to our email, using its unsubscribe link or emailing info@marketing.clinic. We stop further prospecting to an objecting contact and clinic and keep minimal suppression identifiers so that we do not contact them again. We do not use email open-tracking pixels.

For this workflow, service providers may include Mailforge for campaign email, Bouncer for email-address verification, OpenAI for research and drafting, and Upstash for persistent unsubscribe preferences. We use appropriate processor terms and safeguards where providers process data outside the UK. Our local outreach records are restricted to people operating the campaign.

We remove personal contact details from unengaged prospect records after 180 days of inactivity. We retain minimal business exclusions and keyed suppression identifiers to honour objections. Records needed for an active enquiry, project or legal obligation are retained according to that purpose and reviewed separately.

Your rights

Under UK GDPR you can ask to access, correct, delete or restrict personal data, and you can object to processing based on legitimate interests.

To exercise these rights, email info@marketing.clinic. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Cookies and consent

Non-essential analytics and advertising measurement are controlled through the site consent banner. See the Cookie Policy for details.